Shakti Juice

What Makes Women Tick

Paige Zinn is COO of Jennings. This group explores the power of one specific audience -- female customers.

Books to read:

EVEolution by Faith Popcorn

Hitting the Right Nerve by Barbara Lehman

Twitter Revolution by Warren Whitlock and Deborah Micek

The ENTIRE Twilight series by Stephenie Meyer.

Jennings' Web Site

Members

  • Jackie Jenkins
  • Jeanine Patten-Coble
  • armando rodolfo
  • Beth Anne Atkins
  • emile isaac
  • lucas alex
  • Cindy Fallsen
  • Jen Thomas
  • Rob Miller
  • Dawn Morris
  • Elisabeth Smith
  • Veronika Hopkins
  • Florie Livingston
  • Brittni Tillman
  • Taylor Butler
  • Jim Joyce
  • ilinap
  • Skip Graham
  • April Mills
  • Lillian Skinner
 

Blog Posts

Paige Zinn

An Unexpected Symbol of Love

If you have little ones at home, and by "little ones" I mean anyone between the ages of 5-20 years, you are probably familiar with the Silly Bandz craze.



This craze is beyond anything I have seen in a while. I don't recall Webkinz taking off this quickly. And Silly Bandz's diverse audience -- both males and females, and children as young as 5 years and as old as 20 years -- make it a pretty unique product.



Oh, and did I mention they… Continue

Posted by Paige Zinn on June 28, 2010 at 11:02am

Paige Zinn

Bye-Bye Miss American Pie

Alex Bogusky, a rock star in the advertising world, has written a book called The 9 Inch "Diet". Apparently it has less to do with promoting a diet, and more to do with explaining why Americans are getting fatter each year.



The idea came to… Continue

Posted by Paige Zinn on June 22, 2010 at 2:45pm — 3 Comments

Paige Zinn

We're Never Too Old for a Mentor

This past Friday, I had the honor of attending a late afternoon tea with Charlotte Beers and a group of 20 or so female advertising/marketing professionals in the Triangle area. Even after two decades in this business, I found myself mesmerized by Charlotte. She is incredibly accomplished and was a pivotal force in helping to shape the advertising business. There aren't many like her around.



It reminded me that having mentors and… Continue

Posted by Paige Zinn on March 2, 2010 at 1:18pm — 1 Comment

Paige Zinn

Taking a New Approach with Breast Cancer Awareness

My grandmother had a mastectomy. And I know friends and business associates who have battled breast cancer. So I definitely understand how vicious and debilitating a disease it is.



But I do think there are people, especially young adults, who don't have an awareness of the disease or understand the importance of monthly examinations.



Well, let me just say I think the below television spot will definitely get their attention. Personally, I think the approach is pretty… Continue

Posted by Paige Zinn on September 29, 2009 at 1:34pm — 2 Comments

Paige Zinn

"We're Doing More and Feeling Less"

A friend of mine forwarded a really provoking op-ed to me. It was written by Maureen Dowd and appeared in the New York Times. The article, "Blue Is the New Black", discusses the notion of why women are getting unhappier, while men are getting happier.



I don't like the sound of this. But, unfortunately, it rings true.



With all the choices we now have, and all the… Continue

Posted by Paige Zinn on September 22, 2009 at 10:22am — 4 Comments

Paige Zinn

Politically Correct is Over-Rated

This entry has nothing to do with women or marketing. But I feel compelled to share my feelings for our President.



He is so cool!



Our world is just too darn politically correct. All the time. It's hard to feel comfortable expressing an opinion knowing that if you say something even slightly un-PC you will feel the wrath of many.



But our President wasn't… Continue

Posted by Paige Zinn on September 17, 2009 at 10:44am — 3 Comments

Latest Activity

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Jackie Jenkins is now a member of Shakti Juice Jul 14, 2010
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Jeanine Patten-Coble commented on Paige Zinn's blog post 'Bye-Bye Miss American Pie'
I can picture the reality of his story about the dishes... except that it would probably end with him throwing the dishes at the wall and using paper plates! Imagine if we all used our plants for fruits and veggies... then a big plate would not be…
Jun 23, 2010
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Jeanine Patten-Coble commented on Paige Zinn's blog post 'Taking a New Approach with Breast Cancer Awareness'
Loved the spot- go after the target audience indeed.
Jun 23, 2010
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Jeanine Patten-Coble is now a member of Shakti Juice Jun 23, 2010
 
 
 

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